Looks that could kill, haircare that doesn’t.
ARETÉ
ARETÉ is a classic philosophical concept meaning the pursuit of “excellence” in everything for a fulfilled life. This word speaks to the heart of our mission — promoting WELLNESS through our DEDICATION to EXCELLENT choices, ingredients and experiences. ARETÉ is the only line of professional hair products designed to help stylists revere and unlock the alchemic powers of nature.
ARETÉ's products are free from more than 2,800 questionable or harmful chemicals. This includes the nearly 1,700 chemicals banned or restricted in personal care products by the European Union, plus additional chemicals flagged by the ARETÉ Conscious Beauty Counsel.
ARETÉ Products Are Free From
Parabens • GMOs • MITs • Phthalates • Triclosan/Triclocarban • Animal-Derived Ingredients • Gluten • PEG/PG/PPG • BHA/BHT • Petroleum • Polyquaternium • Silicones* • SLS/SLES • Synthetic Fragrance • Artificial Colorants
*With the exception of Healing Hair Ceremony Serum
K18
The K18PEPTIDE™ is a biotech-developed peptide that mimics hair’s structure to reverse damage by reconnecting broken polypeptide chains and disulfide bonds, mimicking the natural structure and functionality of keratin proteins -bringing biomimetics to the hair science lab.
In salon treatments and at home, this science-powered set delivers cleaner, healthier, and frizz-free hair.
Certified microbiome-friendly by MyMicrobiome Standard and every purchase supports K18 x Plastic Bank efforts to radically simplify waste.
oligo
Hybrid technology offers all the advantages of alkaline and acidic hair colours without any of their drawbacks. Calura Gloss has a gentle acid- balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The acidic molecules make it gentle while offering unprecedented shine and the alkalizing buffer allows for zero lift with maximum deposit for long lasting results.
Take a look at the technical manual for more information.
